I was born in London in 1961, a child of the ‘swinging sixties’ and somehow I always knew that I would work in the film industry. I was raised in a truly ‘film centric’ house and one of my earliest recollections is watching Fred Astaire glide across the television on a wet afternoon in 1965 whilst my Mum did the ironing...I still love that smell of hot linen! Jump forward to the late 1970’s and after serving my apprenticeship as a signwriter and pictorial artist I gained my City & Guilds qualification with distinction, I went on to gain an additional NVQ qualification in Graphic Design. As reckless as it may sound on reflection, I took a big chance and bought a one way ticket to Los Angeles at the age of 22 and headed out to Hollywood with my lifesavings and my paintbrushes...

A succession of small signwriting jobs came and went until late in 1983 I found myself working for the company that was to become the sign contractor for the 1984 Los Angeles Olympics. I worked long and hard throughout the summer of 1984 and saved my cash, expecting to return to the UK, then one day in late September of that year I strolled into ‘LA Signs & Graphics’ on Pico Boulevard where I met the man who was to become my mentor and business partner, Michael Kilgallon. Michael was and still is an immensely talented artist, his services sought after by some of the biggest names in the business. Michael regularly freelanced for the Paramount Studios sign shop, at last I was on my way into the film industry...

A lot has happened in between that day in 1984 and now, I have worked in every capacity within the art department from assistant to Production Designer. I have been a part of everything from major motion pictures & television productions, to commercials and music videos in the US, UK and throughout mainland Europe. I have worked with some of the most celebrated Directors and DoP's of my generation, and do you know what? I have enjoyed every minute of it. I am a member of The British Academy of Film & Television Arts (BAFTA) and am honoured to vote in the Production Design chapter. I have also been a member of the British Film Designers Guild (BFDG) since 2007.

I love what I do and I think that I do it well, my work is generally very well received by those with whom I work, I love my profession and am still excited every time I walk onto a set or into a film studio. What more could one ask for in ones chosen profession?

Danny Rogers BFDG
Art Director/Production Designer